Badgemaster helps brands make the right first impression

Ian Bradbeer, Badgemaster

From its base in Nottinghamshire, UK, Badgemaster offers a unique service to companies thanks to its vision and commitment to quality and innovation. With customers in practically every business sector, Badgemaster is widely regarded as the market leader, with an enviable client list of blue-chip brands operating in the service, retail, hospitality and healthcare industries. Formed in 1992, Badgemaster now employs over 100 people and turns over £5 million, manufacturing name badges worn by millions of staff at tens of thousands of companies around the world.

Investment in Mimaki flatbed LED UV printers has brought new techniques and capacity to their business. Having spotted the original UJF at the Sign & Digital UK exhibition many years back, Badgemaster tested the printer with a range of substrates and saw immediate advantage over alternatives. The opacity and brightness of the white, the detail of the imagery and the adhesion of the ink were all beneficial to their business and made choosing Mimaki easy. The company now sports up to eight Mimaki printers, including roll-to-roll print and cut, grand format flatbed and several of its core small format UJF models. They are printing four to five times faster and delivery times and customer satisfaction have improved significantly.

“One of Badgemaster’s great strengths is our ability to combine printing and manufacturing techniques to provide the best product for the customer’s needs,” says the company’s Managing Director, Ian Bradbeer. “The ongoing investment in technology puts us at the forefront of the industry and the quality of our badges speaks for itself.”

A full gamut of production processes now spans its premises; with screen-printing, hot foiling, laser engraving, routing, resin doming and digital printing forming an unparalleled array of capabilities as the company enjoys a sustained period of growth. While traditional screen-printing and laser engraving continue to be key strategic disciplines, Badgemaster has transitioned to take advantage of the latest digital technology and a suite of Mimaki printers sits at the heart of its production.

They are now able to offer a 3-5 day turnaround time for existing clients. And the addition of two new Mimaki UJF MkII printers has offered much needed capacity to the business, trebling their throughput thanks to latest generation print heads, larger bed sizes and ‘logical seek’ function, reducing the time the head carriage takes to move between print areas.

Says Bradbeer: “Our ethos and desire to investigate new ways of working smarter and better, combined with the technology we’ve invested in, make the difference to our customers where it matters most.”

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