Mimaki Kicks Off Fall Season with Exciting European Premieres at Viscom 2014

New CJV300 and new sponsorships are key highlights for latter half of 2014

Amsterdam, September 8, 2014

Mimaki today announced it will be unveiling new products and new sponsorships at shows throughout the fall season. The new CJV300 will stage its European premiere at Viscom Paris 2014, scheduled for 9-11 September in Paris (Porte de Versailles), France. Mimaki will be located in Stand D60 at the show.

“2014 has been a big year for new products at Mimaki,” said Mike Horsten, General Manager Marketing EMEA for Mimaki Europe, “but the year is not over yet, as visitors to our stand at Viscom will see. We are especially excited to be offering a new silver ink along with a brand-new printer to bring high value-added printing to manufacturers in the sticker, labeling, and packaging print industries. We are also pleased to be expanding our corporate sponsorship program in a number of mutually beneficial arrangements. And beyond Viscom, we have numerous other events on the calendar though the rest of the year. We are looking forward to sharing all of this good news in person with as many show visitors as possible.”

CJV300New CJV300 On View at Viscom Paris

At Viscom, Mimaki will have a wide range of products on display, including the brand-new CJV300-130/160 inkjet printer/cutter, bringing simultaneous print/cut operations to this class of printer for the first time. “We are also extremely thrilled with the brand-new SS-21 silver ink available with this printer,” Horsten says. “This complements the SS21 Orange and Light Black inks introduced earlier this year and makes it possible for users to create metallic images in no less than 648 different colors with a silver underlay.” The SS21 silver ink brightness is 1.67 times greater than that of conventional silver inks for high value-added printing and ensures mirror effect results that exceed expectations.

The CJV300-130/160 delivers best-in-class print speed at up to 105.9 square meters per hour for high productivity rates. Its two newly developed staggered printheads deliver a wider print swath, and ink drops ranging from 4 pl to 35 pl create beautiful high-resolution printing. Continuous register mark detection enables the continuous cutting of an entire roll of media while simultaneously taking up unrolled media. Zero margin register marks reduce media consumption by eliminating the margins between register marks, for less waste of often costly media.

Mimaki is also pleased to announce following newcomers to the Mimaki family as of spring 2015:

  • Mimaki CJV150 inkjet printer/cutter operating at up to 56.2 square meters per hour, a functional entry-level printer featuring Mimaki’s unique expertise and technology. It also features silver, light black and orange SS21 inks.
  • Mimaki JV150 inkjet printer, offering a wide range of applications, including indoor decorations, posters, shop or event decorations, and vehicle-wrapping. It features two ink types – solvent and water-based sublimation inks – for increased flexibility in addressing a wide array of print applications. Quick-drying SS21 orange and light black inks are available for this printer.

These printers will hold their European display debut at Viscom Italy, taking place October 16-18 in Milan, Italy. The printers will not be commercially available in Europe before early 2015.

Graphic Sponsorships

Mimaki has entered into new sports sponsorship arrangements that will provide stunning graphic treatment for its partners while furthering Mimaki’s corporate dedication to key values such as speed, agility and teamwork. Sponsorships include:

  • The Netherlands’ hockey team MHC Lelystad, with the team wearing the Mimaki logo on their jersey.  Mimaki also has sole stadium visibility during the games, adorning the entire field with Mimaki printed applications.
  • Sponsorship of Germany’s Geilste Club Der Welt (GCDW), a leading men’s volleyball team with significant popularity within Germany. The Club is very strong within the Bundesliga, ensuring maximum visibility for the Mimaki signage on the jerseys.

At the same time, Mimaki has also engaged in a technology partnership with the Caterham F1® racing team, where Mimaki has been appointed as the team’s official graphics supplier. This means that all Formula One communications and visuals for Caterham F1® will be printed and cut using innovative Mimaki solutions, on display on trucks and in paddocks worldwide. The green flag on the Caterham partnership will be waved on the first day of Viscom Paris, taking place September 9-11 in Paris, France. The Mimaki team and booth will be dressed in racing style for the occasion.

“We are extremely pleased to be working with these three outstanding teams,” Horsten added. “They know – just as we know – that speed, agility and teamwork make all the difference. Together, we will be able to make a difference for both the teams and their fans.”

Viscom: Just the Beginning of an Exciting Fall Season

“While it has been a busy year for Mimaki so far,” Horsten continues, “we are planning a busy finish as well. There is so much good news to share that we wanted to be present in as many venues as possible.”

Mimaki will also be exhibiting at:

  • Sign Istanbul in Turkey – 11-14/09, located in the PIMMS booth
  • Reklama Moskou in Russia – 25-28/09, located in Mimaki distributor booths
  • C!Print  Madrid in Spain – 7-9/10, Booth B61 with distributor Digidelta
  • Viscom Italy – 16-18/10, booths L11, K11 and K19
  • Viscom Frankfurt in Germany – 5-7/11, Booth C31-D31

“We are looking forward to having great discussions with visitors to our booths at all of these events,” Horsten concluded, “gaining a better understanding of their business needs and challenges and how Mimaki can help them accelerate revenues and deliver new capabilities to their customers.”